Tuesday, March 31, 2009

Collaborative Analytics

Tomorrow I'm meeting with the marketing team at Good Data, an innovative provider of Collaborative Analytics software.

What is Collaborative Analytics?

As far as I currently understand, Collaborative Analytics allows a group of people to create reports on a dataset together, to discuss results, and to refine reports.

It seems to me that there is still an important role for IT, or at least for a reasonably technical person, to upload the dataset and configure the data model. But after that initial step is taken, the reports are fairly easy to use by non-technical people.

The 'collaborative' part of it is that they can leave comments in the reports, not unlike sticky notes. They also support tagging (like you do with blog posts) and revisions, so you can see who made which changes at which time (like with wikis).

Good Data's collaborative analytics solutions runs on Amazon Web Services, so it is almost infinitely scalable.

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Monday, March 30, 2009

Stay Positive by Mark Victor Hansen

How Mark Victor Hansen stays up through down times

It’s easy to stay motivated when times are flush. But staying up in down times? That requires a whole other set of skills.

This post is to illustrate how choosing the right keywords in your Title, Heading and content of the article have a dramatic impact on search engine rankings.

This article is about Mark Victor Hansen, and it talks about how he stays positive in a bad economy. So it is key to include his name, and the "Stay Positive" phrase in the title of the article.

Also, any bold or italic text is assigned more weight. On the bright side: it is fairly easy to improve the search engine rankings when you focus just on a couple of things.

This post refers to the article by Selling Power Magazine: Stay Positive. By linking from here, the original article get more credibility.

However, Google says it has not indexed this specific page. You can find out about this by typing the following in the Google search box:

cache:http://www.sellingpower.com/article/display.asp?coverStory=TRUE&aid=SP4774329&pageTitle=

However, the following URL is found:

cache:http://www.sellingpower.com/article/display.asp?aid=SP4774329

Therefore be careful with URL parameters: they may mess up your ranking.

If you search for "Stay Positive Mark Victor Hansen" the Selling Power website is only on position 29, and the URL that is indexed is not a permanent URL, but the temporary 'cover page' URL.

Tuesday, March 17, 2009

Wedding Website

My fiancee and I recently created a website for our wedding. However, people google "Tina Jep Wedding" and they don't find our website.

I found out that the site (www.tina-jep.com) is not indexed by Google, probably because no other sites are linking to it.

You can add a site to Google, to make Google index it. But this can take a while.

Just to be sure, I'm also adding the link on this website. Google is adding more weight to websites if other websites link to them, ideally using the keywords that are relevant, such as: Tina and Jep's Wedding Website. I hope this helps!